About Wayfinder

In an industry that is a traditionally male domain, Wayfinder is making a difference

We believe that achieving a better gender balance in supply chains will result in business that is more successful. Gender diversity contributes to the variety of perspectives, backgrounds and experience so important for success in the 21st century.

We’re breaking down industry stereotypes and rethinking talent acquisition, retention and promotion.

Wayfinder program initiatives reach across education, research and community and are underpinned by research that analyses key issues around inclusive capability gaps, workplace practices and gender equity. By increasing the visibility of supply chain and logistics careers Wayfinder is responding to the challenge of workforce skills shortages, fostering a future ready talent pipeline for the sector.

Our Programs

Wayfinder aims to increase the visibility of careers in the supply chain and logistics industry.


Improving understanding of supply chain careers and creating an image for the supply chain and logistics industry that aligns with the transformational change of the last decade, is key to attracting the next generation of supply chain professionals.


Wayfinder Ambassadors come from a range of supply chain roles and are passionate about their industry, organisations and occupations. They provide a practical understanding of what it is like to work as a woman in supply chain, the vast array of career opportunities, and the future skills that will be required to work in this complex and fast-growing sector.

Social responsibility

Supply chains are crucial to society and the environment; how they operate matters, in reducing social inequity, increasing diversity and in minimising environmental impacts, creating value for individuals and society. A career in this sector provides the opportunity to make a difference

Our sponsors


Why industry and government support Wayfinder

Working in partnership to tackle this important issue that no organisation alone can address or solve